NIKE/MAJOR ANNOUNCEMENT

2013 Let’s Move Campaign Launch

Project Description

Digital media and speaker support production.

NIKE, Inc. President & CEO Mark Parker and First Lady Michelle Obama address growing physical inactivity epidemic in the U.S.

Our role in this project was to build speaker support content, consult on, and facilitate the technical aspects of the production, design graphics for onscreen presentation, handle onsite video editing requests, and document the event.

Project Details

Client
Nike, Inc.

Skills,
Widescreen Graphics & Animations, Powerpoint, Apple Keynote, Photoshop, FCPX Editing

An unprecedented multi-sector collaboration to bring physical activity back into the lives of American kids.

In February 2013, Nike joined together with First Lady Michelle Obama and the Let’s Move campaign to pledge $50 million to combat the epidemic of inactivity among America’s youth.

 

Working as part of the Now & Zen Productions Team, we traveled to a very cold downtown Chicago to produce a breathtaking theatrical event, an unprecedented multi-sector collaboration to bring physical activity back into the lives of American kids.

Nike athletes Serena Williams, Bo Jackson, Allyson Felix, Gabby Douglas, Paul Rodriguez, Ashton Eaton, Colin Kaepernick and Sarah Reinertsen jumped, kicked, spun and danced with nearly 6,000 local Chicago school kids to help deliver the announcement and celebrate this momentous partnership.

 

The audience was also treated to a performance by recording artist Jordin Sparks.

NIKE ANNOUNCES $50 MILLION COMMITMENT

TO GET KIDS MOVING

“Today’s announcement is part of Nike’s long-term commitment to help our nation’s youth lead more active and healthy lives.

All kids deserve a chance to realize their full potential and we believe creating active schools will help kids do better in school and most importantly in life.”

Mark Parker

President & CEO, Nike, Inc.

“Kids are designed to move.
In fact, much of their future will depend on it.”

“Nike is honored to work with First lady Michelle Obama, to announce a multi-sector collaboration to bring physical activity back into the everyday lives of America’s future generations.”

Mark Parker

President & CEO, Nike, Inc.

Above is a video recording of the event.

For more information on this important program, please visit…
www.letsmove.gov

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